About the Mystery Shoppers

Mystery shopper is a visitor of trade, service organizations. While visiting as a regular customer, they collect the information according to the task and assesses the quality of service in these organizations.

A mystery shopper comes to a retail or other service outlet, selects a product, consults with an employee and, if necessary, makes a purchase. In this situation, he can evaluate the entire cycle of work with the buyer, including the work of staff at the cash desk and even delivery and after-sales service.

Our mystery shoppers have the following qualities

Discipline

The specialist performs the check in strict accordance with the legend and scenario, the questionnaire and instructions.

Punctuality

The employee checks the necessary object only in the time period specified in his schedule.

Friendliness

The employee must be courteous to the personnel being inspected (unless otherwise specified in the scenario), must have a neat appearance, a friendly smile, and competent speech.

Objectivity

The specialist does not ask provocative questions or create conflict situations during the evaluation process, unless otherwise provided for in the scenario of audits.

Integrity and honesty

The employee will never knowingly misrepresent information or reveal incognito to the employees of the location being evaluated. The Mystery Shopper cannot conduct audits at retail and service outlets where his acquaintances or relatives work.

Naturalness

The employee does not differ in any way from ordinary customers.

Observability

A specialist, assessing the quality of service, pays attention to an average of 70 parameters.

Emotional stability

The employee must control his emotions in any situation, even in a conflict situation.

Good visual and auditory memory

The employee is able to keepa large number of various facts in mind for a long time.

Efficiency

Based on the results of his observations, the specialist fills out a questionnaire immediately after the audit within 24 hours.

Responsibility

The employee is aware that his/her assessments of the quality of service in each case will have serious consequences for the personnel of the audited company.

Proactive attitude

It should be important for the employee to contribute to service improvement through audits.

How do we select mystery shoppers for a project?

Mystery Shopper Training Program
1

First of all, we create a portrait of a mystery shopper
buyer

Gender

Age

Social status

2

Then we determine what skills and knowledge will be required from the mystery shopper for each of the projects

It all depends on the task set for the research and the place of audit.

3

After that, we determine the equipment that will be needed for the audit according to the objectives of the study

It all depends on the research task and the place of audit.

4

Next step is to select a few candidates from our database according to the profile and skills we have developed

We conduct small interviews with each of the candidates.

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5

Lastly, we identify the right candidate for the project

Selection is based on a combination of suitable parameters

6

Mystery shopper training

Instruction, Script, Questionnaire

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How we train mystery shoppers

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Briefing on the peculiarities of the audit

Familiarization with products and specifics of services of the inspected company, type of audit, study of the audit schedule

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Familiarization
with the questionnaire

Familiarization with the main criteria of the personnel of the inspected company: appearance of employees, greeting, working with objections of the client, knowledge of the goods, identification of his needs, ability to sell the goods and others.

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Getting familiarization
with the scenario

Familiarization with the algorithm of mystery shopper audit behavior.

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Receiving
feedback

After all the necessary information is passed to the auditor, our staff requests feedback from the mystery shopper to check the quality of information assimilation and, if necessary, clarify the details.

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Specifics of reporting

Getting to know the information on the format of filling out the report, the format of providing additional audit materials (artifacts), the deadlines for submitting reports after the audit.

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Provide a secret
agent

Based on the specifics of your business and wishes

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Just fill in the application form.
Our team will call you back and introduce you to all the advantages of our service.

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