Mystery shopper audit of
callcenter operators and online counselors

Call centers are an integral part of many companies. Their importance can hardly be overestimated. Your client first of all often encounters a call-center employee. And the number of orders made depends on how competent, polite and courteous the employee is.

Effective telephone sales and consultations - a responsible task requiring from managers/operators of call-center special skills of communication and persuasion at all stages of interaction with the client on the phone

Stages of mystery shopper evaluation of interactions with the operator
1

Establishing contact with the client

  • correct presentation, competent presentation of the company Identification of needs
2

Ability to select appropriate questions

  • ability to listen and hear
3

Product/service presentation

  • selection of the right product/service based on the client's needs
4

Working with objections

  • ability to work with dissatisfaction, to work out doubts and objections correctly and competently
5

Finalizing the sale

  • close the transaction correctly, or arrange a meeting with the customer or exchange contacts

Testing of personnel on their ability to communicate with the client on the phone

answer-icon-2

Does the call center employee pick up the phone promptly?

answer-icon-2

Does it answer the client's questions in a competent manner?

answer-icon-2

Can the problem be solved? How quickly?

answer-icon-2

Does the whole range
of services and can
lucidly tell you about them?

You can get the answers to all your questions by turning to mystery shopper research. You will see your business through the eyes of your customer; you will learn where there are gaps and how to tighten them up.

How a check call is handled

The check is performed on specific dates (schedule set by the client).

At the stage of audits, it is mandatory to coordinate performers in the fields, which avoids erroneous and poorly executed visits.
A mystery shopper calls a call center. During the call, the mystery shopper behaves like a regular customer, acting according to the legend and instructions. As a rule, when checking the call center, the mystery shopper keeps a record of the conversation, which helps to assess the quality of communication of the inspected personnel.
After the audit, the mystery shopper fills out a report (no later than 12 hours after the end of the visit). This way, the performer will fill out the report in as much detail as possible, recording all his emotions and impressions from the visit.

What other parameters can be evaluated
during the audit call center

  • Speed of service (waiting time).
  • Specialist competence.
  • Working overnight hours.
  • Knowledge of the company's product and services.
  • Ability to get out of non-standard situations.
  • Courtesy of communication (willingness to help).
  • Knowledge of sales techniques and skillful use of them.
auto-6
Our mystery shoppers can not only check the work of your employees, but also make recommendations to improve the quality of interaction with the customer at the stage of telephone conversations.
Each secret call is accompanied by a hidden audio recording. After each of our calls, you will have a real opportunity to familiarize yourself with this or that audit in detail and find out the shortcomings.

Mystery shopper service is the most objective method of marketing research into the quality of customer service.

girl-3

Types of audits within the Mystery Shopping service

visit-8
Advice on a potential purchase

A mystery agent evaluates staff performance in a telephone survey.

visit-9
Counseling
with the purchase

The study will help to analyze the performance of sales professionals.

visit-10
Calling the
office sales

You should order a phone screening to determine the quality of call center operators.

visit-11
Competitive
reconnaissance

Checking the quality of customer service by competing companies. The method will help to find the company's weaknesses.

Cost of mystery shopping service

The cost of mystery shopping service is determined individually for each customer.

The final cost of conducting the study can be influenced by:

  • Number of objects of assessment: retail outlets, sales offices, call centers.
  • The required number of covert agents for the study.
  • The required number of covert agents for the study.

Request
a Free Consultation

We will provide you with
a cost effective and best in the industry practice

icon-lock

Your data will not be shared with third parties

form-img-1

The stages of the research are:

1

Collection of information

Defining the objectives of the study.

Development of questionnaires, instructions, scenarios and legends.

Identification of the necessary artifacts (video and photography, audio recording, receipt collection)

2

Personnel training

Selection and training of mystery shoppers.

Preparation of agents for a specific check.

3

Research and analysis

Visiting the assigned objects.

Completion of reports.

Verification and analysis of the data provided.

Preparation of final reports with recommendations.

Creating an online project. Analysis and report of the study

monitor
dot

The online reporting system creates a project for each client.

dot

Personal accounts are prepared, accesses are set up depending on the area of responsibility of the client representatives.

dot

The address program is loaded.

What the final accounts contain

Our specialists prepare a final analytical report based on the information obtained in the course of audits. The summary report contains:

  • General information about the project carried out
  • Assessment of service level by predetermined blocks
  • Integrated results
  • Correlation analysis
  • General conclusions
  • Information on "points of growth"
  • Recommendation box

By ordering mystery guest checks for call-centers on a regular basis, client companies note:

  • • improving service levels,
  • • an influx of new visitors,
  • • increase in the number of regular guests,
  • • increase in the average check,
  • • increased sales of related services and goods.
girl-5

Why do people order Mystery Shopping service from us?

To order a mystery shopper study means to get support of an experienced specialist who will definitely help in improving the service of your company!

Using the experience you will be able to significantly improve your business and motivate your staff to perform their tasks.

  • We conduct audits of various sizes and complexity
  • Training and coaching of mystery shoppers
  • Full confidentiality of the results of audits
  • Individual approach to the target audience of the inspected location
  • Developed network of trained mystery shoppers
  • Audits throughout Russia and CIS
  • Provide access to online reporting
  • Custom questionnaires and scenarios for each project.
girl-2

A personal manager for your project

A personal project manager will work with you to ensure the success of your research.

The manager fully supervises the project, consults on all questions that arise, provides the following information on the project:

  • Provides questionnaire, mystery shopper legend for approval
  • Provides mystery shopper reports on the audit, including additional materials on the audit (artifacts)
  • Provides a final analytical report on the results of the audit
  • Provides an expert opinion on compliance with sales techniques based on the audit
girl-3

Privacy

All research results will be guaranteed to be shared only with you under a non-disclosure agreement.

Data obtained in the course of audits will not be passed on to third parties!

sec-10-img

We work throughout Russia and the CIS

map

Get Started Today!

Just fill in the application form.
Our team will call you back and introduce you to all the advantages of our service.

icon-lock

Your data will not be shared with third parties

form-img-2

The mystery shopper service is an ideal solution for checking the work of company employees in contact with customers. Its essence is that a call center employee disguised as an ordinary customer tries to purchase products, while analyzing the quality of the service provided.

The list of problems that a mystery shopper on the phone helps to identify is extensive.

Main Objectives:

  • • Controlling the integrity of employees. In large firms, it is difficult to monitor the integrity of each individual specialist. If you have any suspicions, the mystery shopper will check them.

  • • Checking the way out of difficult situations. A professional must be able to resolve conflicts. Find out if your staff is fit for duty.

  • • Identifying awareness of the range of products on offer.

  • • Incompetent employees are one of the main reasons for falling sales.

  • • Investigation of employee compliance with company rules, customer dialog script and other regulations.

  • • Checking employee motivation and drive to sell the product.