Commercial Audit is a set of measures controlling the work of staff, the condition of advertising equipment, the display of goods, the price tags on products. As a result of the audit, you receive information that helps you to understand whether the current methods of work are appropriate or whether they should be reconsidered.
During a commercial audit, the following important parameters are assessed:
With the help of an audit you can check the quality of product display, the share of goods on the shelves, the convenience of the existing planogram (a visual scheme of product display).
Auditing can be hidden and open. During the hidden one, a person disguised as a buyer discreetly transcribes information and takes photos. During the open audit, which is ordered most often, inspectors take photos in open, copy the price tags, articles, facial expressions.
Audit of a trade enterprise, depending on the needs, can be carried out on a permanent basis or one-time. The permanent basis gives the opportunity to get a dynamic picture of what is happening in the company. Partners, merchandisers, designers are evaluated on a permanent basis. Occasionally, anassessment of competing companies is ordered.
Obtaining accurate data in the process
High objectivity of the obtained data
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