Monitoring of retail outlet condition

Retail outlet monitoring is an effective tool that allows you to get the maximum amount of information on the assortment range, prices, expiration dates, promotional materials and distribution. Further on the basis of the obtained data, the condition of the outlet is analyzed and the condition of the personnel is assessed.

Method of conducting

During the monitoring of a retail outlet, the auditor records data in a special report sheet containing special columns. The auditor, depending on what tasks are assigned to him, enters the following information into the report sheet:

About the firms represented

On the availability of promotional materials

About the product under study

About marketing campaigns conducted

The price

In addition, the auditor can also take photos of shelves, goods, price tags, advertising stands, sales counters. There are two variants of monitoring: secretly and openly.

Monitoring of personnel's work

The results of monitoring the state of a retail outlet make it possible to assess:

The level of customer service (the volume of product display, compliance with the planograms)

Control over the work of sales staff (sales representatives, managers, salespeople)

Price policy of competitors' companies

Shelf life

Availability of advertising materials

Availability of price tags

Based on the data obtained, you will be able to develop a strategy for further development of the outlet.

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