Mystery Shopper. Quality service audit in a bank and insurance companies

Banks and insurance companies are organization where standards should be observed as precisely as possible. There should be no extraneous questions in a conversation with a client, the appearance of an employee should be 100%. Your staff is the face of your company! Practice shows that the level of service in banks is often not at the proper level.

How to understand the customer service quality in a bank and insurance companies?

Does the employee follow the rules prescribed to him/her?

What does the employee look like? How does he/she communicate?

Does the staff utilize active sales techniques?

Does the employee offer additional products?

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A mystery shopper will help
answer your questions

  • Will allow you to discover strengths and weaknesses in staff performance,
  • It will show the path to improving the service level in a bank or insurance company (with periodic audits),
  • Will increase profits.

Assessment of service quality in the bank

What is the mystery shopper method?

Our staff prepares questionnaires, scripts, finds the mystery guest, sends them to locations, collects reports, analyzes and prepares reports.

A mystery guest is an average bank customer. The result of the check will depend on how well the mystery shopper is selected. We approach the search and selection of a mystery shopper carefully.

We have an extensive base of mystery shoppers. The base is replenished daily. Each selected mystery shopper is trained on the peculiarities of the project. Our employee constantly coordinates the mystery shopper and stays in touch with him.

What can a mystery visitor check out at a bank?

For each check, different legends, scripts and questionnaires are prepared. Depending on the objectives of the mystery shopper study, consultations can be checked during the study

Verification of consultations

  • On opening a bank account for individuals/legal entities
  • On the mortgage
  • On opening a deposit
  • On lending to individuals/legal entities
  • By bank cards
  • On payroll projects and so on

Assessment of service quality in the insurance companies

“Mystery Shopper” method

A mystery shopper can portray clients of different types, from retirees and specifically anxious individuals to risk-takers and ordinary people seeking security for the future.

After receiving all materials and instructions, the mystery shopper visits the insurance company to conduct the inspection. After the visit, they provide a detailed report on the staff's performance and the condition of the office.

What will the mystery shopper check in the insurance company?

A mystery shopper can evaluate both the skills of the managers and the quality of the consultations. Both of these factors affect the average transaction value for the insurance company.

Topics of audits

  • Call center performance
  • Communication style of managers
  • Employee knowledge of the company's products and services.
  • Knowledge of current promotions and hot deals
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  • Sales system usage effectiveness audit
  • Employee reaction to unusual situations
  • Compliance with established standards
  • Office cleaning audit

Improving the quality of customer service

How does the audit go?

Mystery shopper research consists of several steps.

Stages of the study
1

Preparatory

  • • The script, legends, questionnaires are developed and agreed upon.
  • • Casts mystery visitors according to the company's target audience; prepares for the specifics of the audit; and assigns agents to a targeted program.
  • • An online project is being prepared.
2

Conducting an audit

  • • Mystery visitors make visits to the location being inspected and conduct assessment work as assigned.
  • • Questionnaires are being filled out.
3

Final

  • • Managers process the questionnaires.
  • • The client is provided with a reporting package: questionnaires, audio recordings, photographs and other reporting agreed upon in advance of the project.

Analysis and report of the study. Creating an online project

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A project is created for each client in the online reporting system.

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Personal accounts are prepared, accesses are set up depending on the area of responsibility of the client representatives.

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The address program is loaded.

Processing of results

After completion, the reports are entered into the online system. The questionnaires are then checked by specialists from the validation department. After all checks, the reports become available to the client.

Each report undergoes several reviews:

1

Checking to make sure all fields are filled with sufficient information and that all necessary artifacts (audio, photos, receipts, etc.) are present.

2

Checking whether the provided data corresponds to the audio recording

3

Checking for spelling, logical and punctuation errors

What is reflected in the final accounts

At the end of the audit you receive a final analytical report with conclusions on improving the quality of customers of a bank or an insurance company.

Analytical report on the results of the conducted research

  • General information about the conducted project
  • Assessment of service level by blocks
  • Integrated results
  • Correlation analysis
  • General conclusions
  • Information on "points of growth"
  • Recommendations

Request
a Free Consultation

We will provide you with a cost effective
and best in the industry practice

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Advantages of Regular "Mystery Shopper" audits in Banks and Insurance Companies

Conducting "Mystery shopper audits" in a bank and an insurance companies are an opportunity to quickly and without significant costs to assess the real state of affairs in the company, to identify weaknesses in customer service (long waiting time, rudeness, rudeness, incompetence, poor knowledge of bank products or insurance options, misunderstanding and/or ignorance of sales techniques). The information collected by mystery shoppers will become the basis for the development of your company.

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What a mystery shopper check gives to the head of bank or insurance company management

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Sales growth and profit increase

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Customer focus assessment

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Increasing the flow of regular and new customers

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Service level control

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Analysis of competing companies

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Motivation for employees

Why you should contact us

Huge experience of carrying out audits throughout India (in large and small towns). We can organize audits of any level of complexity.

Individual approach to each customer. We take into account the specifics of each company. In accordance with this we form checks.

We know all about mystery shopper research:

  • • how to organize,
  • • how to recruit staff,
  • • how to analyze the data obtained,
  • • what effective recommendations to offer.

Privacy

All research results will be guaranteed to be shared only with you under a non-disclosure agreement.

Data obtained in the course of audits will not be passed on to third parties!

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We work throughout India

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Get Started Today!

Just fill in the application form.
Our team will call you back and introduce you to all the advantages of our service.

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