Let’s look at the business through your customer's eyes
Online shopping is at the peak of popularity right now. The competition is growing every day. To remain competitive and increase profits, you need to provide excellent service to your customers.
What do visitors (buyers) of an online store value first and foremost? How do they evaluate whether it is worth buying here or not?
How do you check that employees are doing everything by the book and adhering to standards?
Turn to the mystery shopper service. This is the most objective method that will give you an understanding of the level of service in your online store.
In the process of verification, certain indicators formed from the goals and objectives of a particular study are evaluated. Then the obtained data are analyzed by our specialists. At the end of the audit, you will know
Online store verification is divided into two categories (depending on the units to be verified):
How personnel are screened sales department
How delivery is verified and self-delivery
Having made an order, the mystery shopper waits for a courier or goes to a pickup point. The courier's performance is evaluated according to the following parameters:
At the pickup point, the mystery shopper records:
Use a mystery shopper service to check the site in terms of attractiveness and visitor usability:
Whether it is convenient to search for goods (services) on your site
Is it possible to find the information you need quickly
Is the payment and shipping information clear
Is it convenient to use the shopping cart
We will provide you with a cost effective
and best in the industry practice
We use the following tools in our work in order to carry out the audit effectively
Visiter’s cover up stories
Our experts analyze and approve the most important aspects for the evaluation of each specific company. All the customer's wishes are taken into account: checking on certain dates, mandatory evaluation of certain parameters, ordering certain goods, checking the work of the courier during certain hours.
Cover up stories of visits
Several standard behavioral patterns of real visitors are taken as a basis for a visit scenario.
Questionnaire for the study
A questionnaire is developed specifically for each project. The questionnaire specifies all the necessary items for the research.
Casting of performers
An important stage of the mystery shopping is the selection of a mystery shopper. In accordance with the portrait of a potential client, the characteristics of people suitable for the role of a mystery shopper are determined. Our company Control Service has an extensive base of mystery shoppers, which is constantly growing.
All mystery shoppers receive audio training on the features and specifics of each project. Each mystery shopper receives all the necessary materials to effectively conduct the audit:
Before the audit, mystery shoppers undergo a survey to control the assimilation of information necessary for participation in the project
A project is created for each client in the online reporting system.
Personal accounts are prepared, accesses are set up depending on the area of responsibility of the client representatives.
The address program is loaded.
After completion, the reports are entered into the online system. The questionnaires are then checked by specialists from the validation department. After all checks, the reports become available to the client.
Each report undergoes several reviews:
Checking to make sure all fields are filled with sufficient information and that all necessary artifacts (audio, photos, receipts, etc.) are present.
Checking whether the provided data corresponds to the audio recording
Checking for spelling, logical and punctuation errors
Our specialists prepare a final analytical report based on the information obtained in the course of audits. The summary report contains
Conducting mystery shopper research on an ongoing basis is:
Just fill in the application form.
Our team will call you back and introduce you to all the advantages of our service.
Huge experience of carrying out audits throughout Russia (in large and small towns). We can organize audits of any level of complexity.
Individual approach to each customer. We take into account the specifics of each company. In accordance with this we form checks.
We know all about mystery shopper research:
All research results will be guaranteed to be shared only with you under a non-disclosure agreement.
Data obtained in the course of audits will not be passed on to third parties!
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