Expert evaluation - mystery shopping

To effectively sell goods in stores, boutiques, supermarkets consultants use "sales technique". This technique is taught at various trainings, master classes and courses. Company managers prescribe the presence of sales skills in the job descriptions of employees.

To understand how a consultant- salesperson is using the sales rules, regular staff evaluations should be conducted.
A specially trained mystery shopper will reveal:

1

Whether employees are proficient in sales techniques.

2

Whether workers apply the knowledge gained in practice.

3

Whether employees have sufficiently internalized the knowledge gained after attending trainings.

4

What knowledge the sales consultant lacks, what needs to be corrected.

Professional evaluation of personnel

To analyze and evaluate the performance of your staff, you can use a technique such as "expert evaluation" of the sales process. The "expert evaluation" is the opinion of our sales expert on the compliance of salespeople with the technique. The conclusion is drawn up on the basis of a mystery shopper's visit to a retail outlet.

How personnel evaluation takes place

A mystery shopper disguised as an ordinary customer visits a retail outlet, makes an audio recording of his visit and passes it on to our experts. Then our company's experts listen to the recording, analyze the information obtained and draw up a report in which they reflect the mistakes made by the salesperson. After that, a conclusion is written with recommendations on what exactly and at what stage of sales should be improved.