Remote audit by a mystery shopper

Every day the number of various online services, online stores, companies selling their services over the Internet is growing. Remote audits using the mystery shopper method, which help to check the work of a company's employees and evaluate the navigation on an internet resource, are becoming increasingly popular.

How the audit is conducted

Remote verification is done at a distance. The mystery shopper makes a phone call to the inspected company or checks the work of the customer company through online services on the website. In this regard, the following types of remote verification can be distinguished:

Types of audits

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Checking the work of consultants online

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Web-Site Evaluation

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Calling the organization

Evaluating the site, the secret agent determines how convenient and clear navigation on the resource:

  • Is it easy to find the right product
  • Is there a description of the product
  • Is it easy to make a payment
In the event that the Internet resource has an online consultant, then with the help of mystery shopping service you can also check his work:
whether the employee answers questions promptly, how long the waiting time lasts, whether the employee communicates correctly with the client.

Who would be interested in phone checks

There are a large number of organizations that provide services to their customers over the phone:

Companies selling their goods/services over the phone

Call centers

Tech support

Feedback phone number

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In this case, the task of the mystery shopper service is to assess the quality of telephone counseling.

Mystery shopper calls will provide insight:

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Whether the audited employee has up-to- date information
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Does he use scripts in his work
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How long is the waiting time on the line
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Stress tolerance of the employee
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Speed of answering questions
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Ability to solve an emerging problem

The stages of the research are

1

Preparatory stage

Definition of research objectives.

Drawing up a questionnaire.

Writing a cover story.

Identification of artifacts (video recording, photographs, audio recording, receipts).

2

Preparation of personnel

Drawing up instructions for the visit and filling out the questionnaire.

Selection and training of mystery shoppers.

3

Research and analysis

Visiting locations.

Coordination of mystery shoppers during audits.

Collecting the information obtained.

Analysis of the data received.

If you are interested in the service, please contact us:

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